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Provide in-depth understanding of consumers and foresight into future trends that are rooted in qualitative research, in combination with quantitative research and big data. Through a comprehensive fusion analysis, identify areas and directions for innovation and business.
Transform insight into strategy and action plan, focus on implementability, impact, and business effectiveness.
Together with our clients, we pursue and implement forward-thinking
ideas, actionable creativity, and deepen the connections with consumers in different industries.
The future belongs to brands with defined values and strong creativity to fulfill their missions. These brands connect with others in their ecosystem to release their impact. We call this the “cultural power” of brands, which is made up of ideas, creativity and connections. We believe that "cultural power" will be the core competency of brands.
For 10+ years, China Youthology has its roots deep within the Chinese youth community. With a firm belief in youth driven change, China Youthology helps brands walk alongside youth and to win with trends.
Through developing brand cultural power with holistic, in-depth, and forward-thinking insights, China Youthology foresees consumer values and help business discover innovation opportunities.
Through consistent tracking of consumer lifestyles and cultural trends, China Youthology help brands organically integrate into consumers' life and cultural scenes to accurately convey value.
Through effective connections with youth leaders, China Youthology provides brands with co-creation strategies, resources, and help guide the process of co-building value with youth.
For consumer insights and trends, brand and business innovation strategies, youth culture co-creation, and other collaborations, please click on the form or email to contact us!
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